I've been writing this blog for about a year and a half now, and I firmly believe that every software professional should write a blog. It's an invaluable tool for connecting with other professionals, for getting your ideas out there, for
making bad jokes making good jokes.
I've told this to several other programmers, and I'm always met with the same responses. Wow, you're such a good writer! I can't possibly write as well as you do! Once I've told my ego to calm down and eat a bagel, I start hearing all kinds of excuses: I don't have time, I don't know any good topics, nobody cares about what I have to say. Which is bull, but there you have it.
Writing a blog is not some ancient magic that I studied for years to master! It's a process, one which is becoming a part of me just as much as working or eating is. You can do it too!
Still don't believe me? OK then, let me first dispel some common myths about blogging. All of these are things I have heard from others about why they can't or won't write a blog.
Myths About Blogging
Nobody cares about what I have to say. You're telling me that in a world of 7 billion people, where almost everybody can have someone that looks like them, that no one will ever care about your ideas? I don't believe this for an instant. Someone, somewhere, will have the same problem you have, the same ideas you thought of, and will want to know that someone else out there is thinking the same thing.
I don't have time. Neither do I. I have a family, a career, a house to maintain. But I make time. Writing this blog is now just something I do, rather than something I have to do. My blog is my outlet, my window into new tech and new stories, and my way to communicate with other members of my profession. You can always watch less TV, or play less video games, or find other ways to make time.
I can't write. It's not a requirement to be a writer in order to be a blogger. Half the bloggers out there couldn't write their way out of a
contrived plot coincidence wet paper bag! That doesn't stop them, it doesn't stop me, and it shouldn't stop you. Besides, how do you expect to get better if you don't practice? Nobody's asking you to write the next great novel.
I'm scared of what my coworkers/friends/peers will think. Ignore them! If they're gonna change their mind about you because you put yourself out there, do you want to care about their opinion? Nobody gets to influence you more than you.
I don't have any good topics to blog about. Everything you know, someone else doesn't know. Don't assume that because you know something, everyone else does too.
Everything I want to write about has already been written. This doesn't matter at all. Half the topics I blog about have already been blogged about by other people. The trick is to find a way to make it interesting for your readers, make it unique in some way that doesn't In my case, I use humor (to varying effect), simple sentences, and general topics to reach as many people as I can.
Why Should I Blog Anyway?
Glad you asked!
It helps your communication skills. Sitting down and thinking about a problem for long enough allows you to concisely and accurately describe that problem to others. Communication is one of the most (if not the most) important soft skill for developers, and writing blog posts will make you a better communicator.
It gets your name out there. Especially if you have a super common name like I do. Writing a blog gets your ideas out into the world for your friends, coworkers, even prospective employers to see.
It teaches humility. There's been quite a few times where I've screwed something up and some kind soul out there on the interwebs has pointed it out (always with respect, of course).
It teaches you to be thorough. If you're taking the time to write something, you'd better be pretty darn sure it's accurate; or else you'll have a hoard of annoyed internet dwellers ready to explain, in excruciating detail, why and how and where you are wrong. Repeatedly.
Hopefully by now I've got you convinced to try blogging out (or, at least not actively hostile to the idea). Here's a couple of tips for getting started with your very own blog.
Tips For Getting Started
Get your own domain name. Your own, custom domain name makes it much easier for people to find and refer back to your blog, plus it looks professional. I personally think the top-level domain (TLD, e.g. .net, .com, .whatever) doesn't matter at all, but I'd still get something people recognize.
Start small. Pick a small topic, write a clear, concise post about it, and post it.
Don't write novels. I've seen other bloggers recommend writing everything about a topic on one page, but for me (probably because I'm a distracted individual) seeing a huge wall of text on a page is cause for me to run screaming in terror (aka hitting the back button). If the topic is large, break it up into multiple posts.
Post often. I personally write at least one post per week. They don't have to be big, involved works; hell they don't even have to be good, just write something. The post you've published is better than the post you've written.
Use whitespace. Huge multi-sentence paragraphs are a big turn off to many readers; they look impenetrable, dense, scary. Use whitespace by making lots of small paragraphs, and cut out any words or sentences that don't clearly and concisely support the point you are making.
Allow comments. It boggles my mind that bloggers can write some huge, insightful post and not allow other people to leave comments on it. Comments are where much of the value in writing a blog lies! After all, the whole of humanity is generally going to be smarter than you.
Manage the comments. Of course, allowing comments means some extra work on your part. You have to make sure you don't allow spam, or ads, or abusive posters. But in my opinion the extra work involved in maintaining a comments section is heavily outweighed by the value it provides.
Make it something you just do. If you want your blog to be successful, make it something you do, rather than something you have to do. This is the truly difficult part of writing a blog, but that kind of commitment tends to shine through your writing, making it obvious that blogging is something you enjoy rather than tolerate.
Don't expect to make money, because you probably won't. Blogging is not something people do to make a living. Sure, some super-famous bloggers can do this, but for the vast majority of us we're lucky if we make enough money to pay our hosting costs. Don't blog if all you're after is money, because you'll be sorely disappointed.
I love writing. It's why I write stories, why I write tutorials, why I write at all. But you don't have to love to write to be a good blogger, and you certainly don't need to be a good writer to be an effective blogger (proof). To me, the benefits of blogging significantly outweigh the downsides, and the skills writing teaches (communication, humility, confidence) are useful in almost every facet of our lives, not just our professional one.
So go get started! Nothing's stopping you except you!
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